Articles by Claudia ODonnell
Claudia Dziuk O'Donnell, MSc, MBA, has authored over 300 articles on food technology, food product development, and consumer trends in print and online trade publications and journals and given presentations in person and webinars. Claudia also wrote Spanish articles...
Clean Label Trends & Consumer Purchase Behavior
Today’s consumers are more knowledgeable and interested in understanding the content of the products they purchase and the brands they support, noted Kasey Farrell, Senior Manager, R&D, Product Intelligence SPINS. In opening her talk, “Clean Label Trends &...
Impact of Low-Calorie Sweeteners
The impact that low-calorie sweeteners (LCS) have on human physiology has been much debated. A recent review by the 2020 Dietary Guidelines Advisory Committee concluded that low-calorie sweeteners might be an effective approach to managing body weight. However, the...
A Practical Approach to Delivering Sweet Flavor
Different approaches to reducing or replacing sugar in formulations with nonnutritive sweeteners, naturally occurring sugars, fibers, and flavor enhancers can be taken. Blending culinary and food science techniques, Zal Taleyarkhan, Corporate Research Chef, and Jenn...
Clean Label Bitterness Blockers
Making better-for-you foods and beverages taste less bitter is possible with a short list of plant-based bitterness blockers, all of them labeled as natural flavor, including naringenin, sugar cane distillate, mushroom mycelia extract, and 1,3- 1,3-propanediol. Alex...
Food and Technology: Consumer Trends & Tensions
A mounting sense of urgency around the challenges facing the food system is helping to soften consumer resistance to science and technology in food, said Shelley Balanko, Ph.D., Senior Vice President, The Hartman Group, at the 2023 Clean Label Conference. Her...
Proteins’ Role in Muscle Synthesis
Protein-based products and benefit claims have proliferated, as has protein-related research, particularly in the sports science arena. Research findings provide valuable evidence-based guidance that product developers and marketers can use to formulate efficacious...
Ethical Analysis & Labeling for Protein Claims
In order to make a protein content claim on a food, the law requires its label to list the percentage of quality protein. However, measuring quality protein requires the determination of protein digestibility in sacrificed rats. This is the only FDA regulation...
Labeling Claims from Healthy to Eco-Friendly
Consumers perceive “clean labels” as covering a full range of health-conscious messages. This has prompted government initiatives to update regulations on product labeling claims reflecting trends involving nutrients, functional ingredient components, environmental...








