Clean Label Trends & Consumer Purchase Behavior

Clean Label Trends & Consumer Purchase Behavior

Today’s consumers are more knowledgeable and interested in understanding the content of the products they purchase and the brands they support, noted Kasey Farrell, Senior Manager, R&D, Product Intelligence SPINS. In opening her talk, “Clean Label Trends &...
Labeling Claims from Healthy to Eco-Friendly

Labeling Claims from Healthy to Eco-Friendly

Consumers perceive “clean labels” as covering a full range of health-conscious messages. This has prompted government initiatives to update regulations on product labeling claims reflecting trends involving nutrients, functional ingredient components, environmental...